First of all, we would like to define the goals of our co-marketing 🌐

1. ➡️ Driving leveraged Ethena and Eigen airdrop (that includes EtherFi, Renzo, Kelp, Puffer, Swell, and others points in addition to that) on Gearbox to $250M borrows +
2. ➡️ Pay attention to the potential of the GEAR token.
3. ➡️ Present Gearbox products to the audience in high quality and explain how they work.
4. ➡️ Provide a discussion on the security and long-term perspective of the Gearbox Protocol.
5. ➡️ Increase the recognition and loyalty of the Gearbox brand, tell cool know-how about it.

Gearbox - enables borrowers to earn leveraged airdrops, farm with 10X leverage, margin trade on real spot DEXes like Uniswap - all while generating yield for lenders 🔥

At the moment, we can highlight three main Gearbox products, let's look at them in more detail:

• **Gearbox Leverage Restaking & Leverage Points** - These effectively are leveraged airdrops and Gearbox users have earned over $37M worth of them. Gearbox enables users to earn a week’s worth of airdrop/points in a day through leverage. The basic idea is that a user receives additional funds on their Credit Account (up to 10x or higher on their collateral), exchanges these funds for assets that earn points, and holds these assets on their Credit Account. In this way, the user earns more points than he could have earned without leverage. The funds for the borrowing come from Gearbox passive pools, and the user who borrows these funds pays the borrow rates, which provide high returns for passive investors. However, these strategies are still very profitable because the price of points is enabling users to still earn 300%+ APYs.

<aside> 🔥 Our goal is to show users how valuable these strategies are and keep pushing borrows. At 300% APYs, it is insanely good stuff. Even at lower APYs, RR is pretty sweet.

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But how is it possible? Where does the opportunity come from? - Meet:

• **Gearbox Passive Pools** - is a passive lending product. At the moment such assets as WETH, USDC, DAI, GHO, WBTС are available for farming in the Ethereum network. The main advantage of using Gearbox passive pools is high APYs with no commissions for providers and 24-7 on-chain withdrawal. In addition, the WETH passive pool brings in points from Kelp DAO. This is a unique opportunity in the DeFi market. Gearbox passive pools are as easy to use as Compound or Aave and are also isolated. When a user contributes assets to the pool, they receive dTokens. dTokens automatically earn interest and commissions proportional to your share in the pool. The user does not need to do anything else: their dTokens grow in value over time, just like cTokens in Compound. In addition to the above, liquidity providers in Gearbox passive pools receive a GEAR token, which has a higher probability of potential upside, which can significantly increase the visible APY when claiming rewards.

The push for passive pool to be geared up post borrows increase significantly.

• **Gearbox PURE Margin Trading** - The main goal of Gearbox PURE is to provide traders with a fairer alternative for margin trading. Trades are executed through DEXs such as Uniswap, Curve, Balancer and the assets are real (no perps). This saves users from unwanted price peaks and also ensures that the exchange is not trading against you. No funding rates - users only pay the borrow rate, which is often lower.

Details on what's best to include in content about Gearbox

🟪 Point One

Present and future of Gearbox: LRTs have generated the highest value for (Main points - Gearbox PURE margin trading new huge unique product, new L2 Arbitrum, Optimism and others, companionability and modularity give other protocols the opportunity to integrate Gearbox, thus new additional incentives and boosts, TVL is growing, DAO is friendly, everything is open to new users, you can check anything related to the protocol and token, protocol team actively participates in offline events and are OG).

1. $37M in Airdrops earned in 75 days is a major claim for Gearbox and clearly shows the value.
2. Users are currently earning 300%+ APYs on Eigen Layer strategies, this needs to be pushed as they can effectively earn 3X their money till September(likely TGE month).